Consumer Perceptions of Tensile Price Claims in Advertisements: An Assessment of Claim Types Across Different Discount Levels
| Year of publication: |
1993
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|---|---|
| Authors: | Biswas, Abhijit ; Burton, Scot |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 21.1993, 3, p. 217-230
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