Consumer preferences and key aspects of tourism and hospitality marketing on island destinations
Year of publication: |
2014
|
---|---|
Authors: | Pappas, Nikolaos |
Published in: |
Handbook of research on consumerism in business and marketing : concepts and practices. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-5880-6. - 2014, p. 244-263
|
Subject: | Kreta | Crete | Tourismusmarketing | Tourism marketing | Insel | Island | Hotellerie | Hotel industry | Dienstleistungsmarketing | Services marketing | Konsumentenpräferenzen | Consumer preferences |
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