Consumer preferences for beer attributes in Germany : a conjoint and latent class approach
Stephan G.H. Meyerding, Alexander Bauchrowitz, Mira Lehberger
| Year of publication: |
2019
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|---|---|
| Authors: | Meyerding, Stephan G. H. ; Bauchrowitz, Alexander ; Lehberger, Mira |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 47.2019, p. 229-240
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| Subject: | Consumption patterns | Consumer segmentation | Food-related Lifestyles | Organic Beer | Diet-related attribute labels | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany | Bier | Beer | Conjoint-Analyse | Conjoint analysis | Lebensstil | Lifestyle | Marktsegmentierung | Market segmentation | Zahlungsbereitschaftsanalyse | Willingness to pay | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.12.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011995584