Consumer preferences for mass customization ; Report No. 04-118

Benedict G. C. Dellaert and Stefan Stremersch

Year of publication:	2005
Authors:	Dellaert, Benedict G. C. ; Stremersch, Stefan
Published in:	MSI reports : working paper series. - Cambridge, Mass. : [Verlag nicht ermittelbar], ISSN 1545-505X, ZDB-ID 2127174-4. - 2004, 4, p. 27-48
Subject:	Mass Customization \| Mass customization \| Beziehungsmarketing \| Relationship marketing \| Konsumentenverhalten \| Consumer behaviour \| Verbraucher \| Consumers \| Experiment \| Produktdifferenzierung \| Product differentiation \| Konsumentenpräferenzen \| Consumer preferences

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