Consumer price perception : a multi-dimensional analysis of perceived quality and adaptation-level price as determinants of price perception
Mai Anttila
| Year of publication: |
1977
|
|---|---|
| Authors: | Anttila, Mai |
| Publisher: |
Helsinki : Helsinki School of Economics |
| Subject: | Verbraucher | Preis | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Price | Produktqualität | Product quality | Theorie | Theory | Wahrnehmung | Perception | Verbraucherpreisindex | Consumer price index |
| Extent: | 211 S graph. Darst |
|---|---|
| Series: | Helsingin Kauppakorkeakoulun julkaisuja / B. - Helsinki, ISSN 0356-889X, ZDB-ID 1175069-8. |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 166 - 182 |
| ISBN: | 951-699-151-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001840795