Consumer price perception : a multi-dimensional analysis of perceived quality and adaptation-level price as determinants of price perception
Year of publication: |
1977
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Authors: | Anttila, Mai |
Publisher: |
Helsinki : Helsinki School of Economics |
Subject: | Verbraucher | Preis | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Price | Produktqualität | Product quality | Theorie | Theory | Wahrnehmung | Perception | Verbraucherpreisindex | Consumer price index |
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