Consumer product preferences of organisations that use cause-related marketing : taking the less travelled road
Geetika Jain, Rajshree Singh
| Year of publication: |
2016
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|---|---|
| Authors: | Jain, Geetika ; Singh, Rajshree |
| Published in: |
International journal of business competition and growth : IJBCG. - Genève [u.a.] : Inderscience Enterprises, ISSN 2042-3845, ZDB-ID 2614379-3. - Vol. 5.2016, 1/2/3, p. 137-151
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| Subject: | consumer buying behaviour | consumer perception | cause-related marketing | CRM | segmentation | Konsumentenverhalten | Consumer behaviour | Cause-Related Marketing | Cause-related marketing | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011662986