Consumer pseudo-showrooming and omni-channel placement strategies
Zheyin (Jane) Gu, Giri Kumar Tayi
| Year of publication: |
June 2017
|
|---|---|
| Authors: | Gu, Zheyin ; Tayi, Giri Kumar |
| Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 41.2017, 2, p. 583-606
|
| Subject: | Pseudo-showrooming | fit uncertainty | product placement strategy | omni-channel strategy | Product Placement | Product placement | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011689990