Consumer purchase process improvements in e-tailing operations : a case study
Sameer Kumar, Brett Hudson and Josie Lowry
| Year of publication: |
2010
|
|---|---|
| Authors: | Kumar, Sameer ; Hudson, Brett ; Lowry, Josie |
| Published in: |
The international journal of productivity and performance management : IJPPM. - Bingley : Emerald, ISSN 1741-0401, ZDB-ID 2135449-2. - Vol. 59.2010, 3/4, p. 388-403
|
| Subject: | Online-Handel | Online retailing | Geschäftsmodell | Business model | Beziehungsmarketing | Relationship marketing | Elektronischer Datenaustausch | Electronic data interchange | Performance-Management | Performance management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003976274