Consumer reaction to service failure and recovery : the moderating role of attitude toward complaining
Year of publication: |
2009
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Authors: | De Matos, Celso Augusto ; Rossi, Carlos Alberto Vargas ; Veiga, Ricardo Teixeira ; Vieira, Valter Afonso |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 23.2009, 7, p. 462-475
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Subject: | Konsumentenverhalten | Consumer behaviour | Beschwerdemanagement | Complaint management | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction |
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