Consumer response to retailer use of cause-related marketing: Is more fit better?
| Year of publication: |
2007
|
|---|---|
| Authors: | Barone, Michael J. ; Norman, Andrew T. ; Miyazaki, Anthony D. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 83.2007, 4, p. 437-446
|