Consumer response towards personalised pricing strategies in online marketing

Vijay Victor, Robert Jeyakumar Nathan and Maria Fekete-Farkas

Year of publication:	2021
Authors:	Victor, Vijay ; Nathan, Robert Jeyakumar ; Fekete-Farkas, Maria
Published in:	International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 15.2021, 2/3, p. 223-265
Subject:	personalised pricing \| online marketing \| e-commerce \| electronic commerce \| consumer behaviour \| digital footprints \| India \| Malaysia \| Electronic Commerce \| E-commerce \| Konsumentenverhalten \| Consumer behaviour \| Preismanagement \| Pricing strategy \| Online-Handel \| Online retailing \| Online-Marketing \| Internet marketing \| Indien

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