Consumer responses to covert marketing communications : a case of native advertising disclosure in news contexts

Ilwoo Ju, Hyunmin Lee, and Brett Sherrick

Year of publication:	2022
Authors:	Ju, Ilwoo ; Lee, Hyunmin ; Sherrick, Brett
Published in:	Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 28.2022, 7, p. 1107-1128
Subject:	advertising disclosure \| change of meaning \| credibility \| Native advertising \| persuasion knowledge model \| sponsorship transparency \| Werbung \| Advertising \| Konsumentenverhalten \| Consumer behaviour \| Werbewirkung \| Advertising effects \| Marketingmanagement \| Marketing management \| Sponsoring \| Sponsorship \| Unternehmenspublizität \| Corporate disclosure

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