Consumer responses to social media advertisements in two high-context cultures : effects of perceived trust, informativeness and intrusiveness
Erdener Kaynak, Ali Kara, Dhoha A. AlSaleh
| Year of publication: |
July-December 2017
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| Authors: | Kaynak, Erdener ; Kara, Ali ; AlSaleh, Dhoha A. |
| Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 26.2017, 3/4, p. 106-127
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| Subject: | Social media advertisement | high-context culture | Turkey | Kuwait | social networking | strategic marketing decisions | Social Web | Social web | Online-Marketing | Internet marketing | Türkei | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Soziales Netzwerk | Social network | Vertrauen | Confidence | Werbewirkung | Advertising effects | Kulturelle Identität | Cultural identity |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011878194