Consumer return policies in omnichannel operations
Year of publication: |
2020
|
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Authors: | Nageswaran, Leela ; Cho, Soo-Haeng ; Scheller-Wolf, Alan |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 66.2020, 12, p. 5558-5575
|
Subject: | product returns | retail operations | omnichannel | OM-marketing interface | Multikanalvertrieb | Multichannel strategy | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Kundenservice | Customer service | Beschwerdemanagement | Complaint management | Online-Handel | Online retailing | Betriebliche Kreislaufwirtschaft | Reverse logistics | Beziehungsmarketing | Relationship marketing |
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