Consumer Search and Purchase : An Empirical Investigation of Retargeting Based on Consumer Online Behaviors
Year of publication: |
2020
|
---|---|
Authors: | Jiang, Zhenling |
Other Persons: | Chan, Tat (contributor) ; Che, Hai (contributor) ; Wang, Youwei (contributor) |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing |
Extent: | 1 Online-Ressource (46 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Marketing Science, Forthcoming Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 9, 2020 erstellt |
Other identifiers: | 10.2139/ssrn.2897289 [DOI] |
Classification: | C50 - Econometric Modeling. General ; D03 - Behavioral Economics; Underlying Principles ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
-
A Segmentation Study of Beach Rental-by-Owner Online Inquiring Customers
Hill, William W., (2011)
-
Social Media Intelligence : Measuring Brand Sentiment from Online Conversations
Schweidel, David A., (2014)
-
Online Product Opinions : Incidence, Evaluation and Evolution
Moe, Wendy W., (2011)
- More ...
-
Jiang, Zhenling, (2021)
-
Designing dealer compensation in the auto-loan market : implications from a policy change
Jiang, Zhenling, (2023)
-
How do bonus payments affect the demand for auto loans and their delinquency?
Jiang, Zhenling, (2021)
- More ...