Consumer segmentation and preference for indigenous chicken products
Richard Kwasi Bannor, Steffen Abele, John K.M. Kuwornu, Helena Oppong-Kyeremeh and Ernest Darkwah Yeboah
| Year of publication: |
2022
|
|---|---|
| Authors: | Bannor, Richard Kwasi ; Abele, Steffen ; Kuwornu, John K. M. ; Oppong-Kyeremeh, Helena ; Yeboah, Ernest Darkwah |
| Published in: |
Journal of agribusiness in developing and emerging economies : JADEE. - Bingley : Emerald, ISSN 2044-0847, ZDB-ID 2623963-2. - Vol. 12.2022, 1, p. 75-93
|
| Subject: | Chicken | Ghana | Marketing | Regional products | Segmentation | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JADEE-08-2020-0162 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012879943