Consumer segments in social commerce : a latent class approach
Waqar Nadeem, Mari Juntunen and Jouni Juntunen
| Year of publication: |
May-June 2017
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|---|---|
| Authors: | Nadeem, Waqar ; Juntunen, Mari ; Juntunen, Jouni |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 16.2017, 3, p. 279-292
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| Subject: | Facebook, Inc. | Electronic Commerce | E-commerce | Soziales Netzwerk | Social network | Konsumentenverhalten | Consumer behaviour | Kundenanalyse | Customer analysis | Junge Erwachsene | Young adults | Mode | Fashion | Asien | Asia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.1632 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011695062