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Consumer sentiment : the influence of social media

Zhengfa Zhang, Kevin Keasey, Costas Lambrinoudakis, Danilo V. Mascia
Year of publication:
2024
Authors: Zhang, Zhengfa ; Keasey, Kevin ; Lambrinoudakis, Costas ; Mascia, Danilo V.
Subject: Consumer sentiment | Influencers | Social media | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Verbrauchervertrauensindex | Consumer confidence index | Virales Marketing | Viral marketing | Emotion | Online-Marketing | Internet marketing
freely available
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