Consumer shopping orientation : identification and characterization of outshoppers
Jayesh D. Patel and Yupal S. Shukla
| Year of publication: |
2016
|
|---|---|
| Authors: | Patel, Jayesh D. ; Shukla, Yupal S. |
| Published in: |
Journal of Indian business research. - Bingley : Emerald, ISSN 1755-4195, ZDB-ID 2473958-3. - Vol. 8.2016, 1, p. 43-64
|
| Subject: | Cluster analysis | Retailing | Segmentation | Outshopping | Multiple discriminant analysis | Shopping orientation | Konsumentenverhalten | Consumer behaviour | Clusteranalyse | Einzelhandel | Retail trade | Marktsegmentierung | Market segmentation | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIBR-01-2015-0005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011659845