Consumer use and business potential of virtual worlds : the case of "Second Life"
Andreas M. Kaplan and Michael Haenlein
| Year of publication: |
2009
|
|---|---|
| Authors: | Kaplan, Andreas ; Haenlein, Michael |
| Published in: |
JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 2010027-9. - Vol. 11.2009, 3/4, p. 93-101
|
| Subject: | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Social Web | Social web |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003926616