Consumer value and self-image congruency at different stages of timeshare ownership
Year of publication: |
2011
|
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Authors: | Sparks, Beverley ; Bradley, Graham ; Jennings, Gayle |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 32.2011, 5, p. 1176-1185
|
Subject: | Ferienimmobilien | Vacation home | Tourismusmarketing | Tourism marketing | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing |
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