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Consumer vulnerability dynamics and marketing : conceptual foundations and future research opportunities

Martin Mende, Tonya Williams Bradford, Anne L. Roggeveen, Maura L. Scott, Mariella Zavala
Year of publication:
2024
Authors: Mende, Martin ; Bradford, Tonya Williams ; Roggeveen, Anne L. ; Scott, Maura L. ; Zavala, Mariella
Subject: Life course | Service | Transformative research | Vulnerability | Vulnerability dynamics
freely available
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doi.org
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