Consumers' alliance encounter satisfaction, attributions, and behavioral intentions
Ning Li; William H. Murphy
| Year of publication: |
2013
|
|---|---|
| Authors: | Li, Ning ; Murphy, William H. |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 30.2013, 6, p. 517-529
|
| Subject: | Word of mouth | Customer satisfaction | Consumer | Alliance | Attribution | Intention to switch | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Strategische Allianz | Strategic alliance | Verbrauchereinstellung | Consumer attitudes | Dienstleistungsqualität | Service quality |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010227342