Prior consumer satisfaction and alliance encounter satisfaction attributions
Ning Li; William H. Murphy
| Year of publication: |
2013
|
|---|---|
| Authors: | Li, Ning ; Murphy, William H. |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 30.2013, 4, p. 371-381
|
| Subject: | Alliance | Consumers | Attribution | Satisfaction | Brands | Attitudes | Partnership | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Strategische Allianz | Strategic alliance | Markenimage | Brand image | Dienstleistungsqualität | Service quality | Arbeitszufriedenheit | Job satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009788899