Consumers' decision-making and satisfaction in the center of mass customization systems in the automotive industry

submitted by Johanna Hasenmaile-Aspin

Year of publication:	[2022]
Authors:	Hasenmaile-Aspin, Johanna
Publisher:	St. Gallen
Subject:	EDIS-5176 \| attribute-based product configurators \| feature naming \| social product configurator \| consumer needs \| electronic word of mouth \| Mass customization \| communication style \| narcissism \| consumption vocabulary \| needs-based product configurators \| online social networks \| automotive industry \| Kfz-Industrie \| Automotive industry \| Mass Customization \| Virales Marketing \| Viral marketing \| Konsumentenverhalten \| Consumer behaviour \| Social Web \| Social web \| Beziehungsmarketing \| Relationship marketing \| Produktgestaltung \| Product design \| Kundenzufriedenheit \| Customer satisfaction