Consumers' green involvement and the persuasive effects of emotional versus functional ads
Jörg Matthes; Anke Wonneberger; Desirée Schmuck
| Year of publication: |
2014
|
|---|---|
| Authors: | Matthes, Jörg ; Wonneberger, Anke ; Schmuck, Desirée |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 9, p. 1885-1893
|
| Subject: | Green advertising | Green involvement | Environmental concern | Brand attitude | Attitude toward the ad | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Werbewirkung | Advertising effects | Werbung | Advertising | Öko-Marketing | Green marketing | Öko-Produkt | Sustainable product | Emotion | Markenführung | Brand management | Umweltmanagement | Environmental management |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010379213