The skeptical green consumer revisited : testing the relationship between green consumerism and skepticism toward advertising
Jörg Matthes; Anke Wonneberger
| Year of publication: |
2014
|
|---|---|
| Authors: | Matthes, Jörg ; Wonneberger, Anke |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 43.2014, 2, p. 115-127
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing | USA | United States | Österreich | Austria |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010373247