Consumers' information-gathering behavior and the structure of distribution channels
Tatsuhiko Nariu
| Year of publication: |
2008
|
|---|---|
| Authors: | Nariu, Tatsuhiko |
| Published in: |
The Japanese economy : translations and studies. - Armonk,NY : Sharpe, ISSN 1097-203X, ZDB-ID 1451460-6. - Vol. 35.2008, 2, p. 23-38
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| Subject: | Konsumentenverhalten | Consumer behaviour | Informationsversorgung | Information provision | Vertriebsweg | Distribution channel | Verkaufsförderung | Sales promotion | Produktqualität | Product quality | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003815884