Consumers' persuasion knowledge of algorithms in social media advertising : identifying consumer groups based on awareness, appropriateness, and coping ability

Hilde A.M. Voorveld, Corine S. Meppelink, Sophie C. Boerman

Year of publication:	2024
Authors:	Voorveld, Hilde ; Meppelink, Corine S. ; Boerman, Sophie C.
Subject:	algorithms \| coping \| persuasion knowledge \| social media \| vulnerabilities \| Social Web \| Social web \| Konsumentenverhalten \| Consumer behaviour \| Werbewirkung \| Advertising effects \| Online-Marketing \| Internet marketing \| Wissen \| Knowledge \| Werbung \| Advertising

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