Consumers' preference shifts under the deletion of common features with varying attractiveness: An examination of competing explanations
| Year of publication: |
2008
|
|---|---|
| Authors: | Chiou, Wen-Bin |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 25.2008, 4, p. 382
|