Consumers' responses to cause related marketing : moderating influence of cause involvement and skepticism on attitude and purchase intention

Jayesh D. Patel, Dharmesh D. Gadhavi, Yupal S. Shukla

Year of publication:	March 2017
Authors:	Patel, Jayesh D. ; Gadhavi, Dharmesh D. ; Shukla, Yupal S.
Subject:	Cause related marketing \| Experiment \| Attitude \| Purchase intention \| Skepticism \| Cause involvement \| Konsumentenverhalten \| Consumer behaviour \| Cause-Related Marketing \| Cause-related marketing \| Marketingmanagement \| Marketing management

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