Consumers' satisfaction with online group buying : an incentive strategy
Shiu-Wan Hung, Min-Jhih Cheng and Shiu-Chun Hsieh
| Year of publication: |
2015
|
|---|---|
| Authors: | Hung, Shiu-Wan ; Cheng, Min-Jhih ; Hsieh, Shiu-Chun |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 43.2015, 1, p. 167-182
|
| Subject: | Cognitive style | Involvement | Bargains | Computer self-efficacy | Group buying | Incentive strategy | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Kognition | Cognition | Online-Handel | Online retailing | Anreiz | Incentives | Gruppenentscheidung | Group decision-making | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010526573