Consumers' search for information on the Internet : how and why China differs from Western Europe
Alexander Vuylsteke;
| Year of publication: |
2010
|
|---|---|
| Authors: | Vuylsteke, Alexander ; Wen, Zhong ; Baesens, Bart ; Poelmans, Jonas |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 24.2010, 4, p. 309-331
|
| Subject: | Informationsverhalten | Information behaviour | Informationsversorgung | Information provision | Internet | Online-Marketing | Internet marketing | Vergleich | Comparison | China | Belgien | Belgium |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008760276