Consumers' use of memory and external information in choice : macro and micro perspectives
Year of publication: |
1986
|
---|---|
Authors: | Biehal, Gabriel |
Other Persons: | Chakravarti, Dipankar (contributor) |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 12.1986, 4, p. 382-405
|
Subject: | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | 1985 |
-
Gbadamosi, Ayantunji, (2015)
-
Boyland, Emma J., (2015)
-
Brand owner approaches to assessing the risk of product counterfeiting
Wilson, Jeremy M., (2016)
- More ...
-
Experiences with the Bettman-Park Verbal-Protocol Coding Scheme.
Biehal, Gabriel, (1982)
-
Biehal, Gabriel, (1982)
-
Memory-Based Inferences during Consumer Choice.
Dick, Alan, (1990)
- More ...