Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent
| Year of publication: |
2000
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|---|---|
| Authors: | Campbell, Margaret C. ; Kirmani, Amna |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 27.2000, 1, p. 69-83
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