Content, the atomic particle of marketing : the definitive guide to content marketing strategy

Rebecca Lieb with Jaimy Szymanski

About the author -- Preface -- Acknowledgements -- The shift to content marketing -- Content marketing versus content strategy -- Converged media -- Native advertising -- Organizing for content -- A culture of content -- Global content strategy -- Real-time marketing -- Content marketing software -- Content marketing performance -- Contextual campaigns -- Index

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Year of publication:	[2017] ; 1st edition
Authors:	Lieb, Rebecca ; Szymanski, Jaimy
Publisher:	London : KoganPage
Subject:	Online-Marketing \| Internet marketing \| Inhaltsanalyse \| Content analysis \| Marketingmanagement \| Marketing management
Description of contents:	Table of Contents [gbv.de]

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Extent:	xvi, 223 Seiten Illustrationen 24 cm
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-0-7494-7975-6 ; 0-7494-7975-2 ; 978-0-7494-7976-3
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011625733