Context and Antecedents of Information Utility at the R & D-Marketing Interface
| Year of publication: |
1996
|
|---|---|
| Authors: | Moenaert, Rudy K. ; Souder, William E. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 42.1996, 11, p. 1592-1610
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