R&D-Marketing Integration Mechanisms, Communication Flows and Innovation Success
| Year of publication: |
1994
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|---|---|
| Authors: | Moenaert, Rudy K. ; Souder, William E. ; Meyer, Arnoud De ; Deschoolmeester, Dirk |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 11.1994, 1, p. 31-45
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