Context Effects at Encoding and Judgment in Consumption Settings: The Role of Cognitive Resources.
| Year of publication: |
1997
|
|---|---|
| Authors: | Meyers-Levy, Joan ; Tybout, Alice M |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 24.1997, 1, p. 1-14
|
| Publisher: |
University of Chicago Press |