Context management for m-commerce applications : determinants, methodology and the role of marketing
Poulcheria Benou; Costas Vassilakis; Adam Vrechopoulos
| Year of publication: |
2012
|
|---|---|
| Authors: | Benou, Poulcheria ; Vassilakis, Costas ; Vrechopoulos, Adam |
| Published in: |
Information technology and management. - New York, NY [u.a.] : Springer, ISSN 1385-951X, ZDB-ID 2212813-X. - Vol. 13.2012, 2, p. 91-111
|
| Subject: | Mobile commerce | Consumer behaviour | Innovative services | Context-awareness | Adaptivity | Privacy | Mobile business | Mobile Business | Konsumentenverhalten | Mobilkommunikation | Mobile communications | Datenschutz | Data protection |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009551704