Contextualization of relational connectedness construct in relationship marketing
Yolanda Obaze, Heng Xie, Victor R. Prybutok, Wesley Randall, and Daniel A. Peak
| Year of publication: |
2023
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|---|---|
| Authors: | Obaze, Yolanda ; Xie, Heng ; Prybutok, Victor R. ; Randall, Wesley ; Peak, Daniel A. |
| Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 35.2023, 2, p. 111-143
|
| Subject: | commitment | future intentions | relational connectedness | Relationship marketing | social services | Beziehungsmarketing | Soziale Beziehungen | Social relations | Lieferantenmanagement | Supplier relationship management | Sozialer Dienst | Social services |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10495142.2021.1902906 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014234443