Contracts versus relationship intention as indicator of customer trust in and commitment to cell phone service providers : an exploratory study
Derik Steyn, Pierre Mostert
| Year of publication: |
2022
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|---|---|
| Authors: | Steyn, Derik ; Mostert, Pierre |
| Published in: |
Management : journal of contemporary management issues. - Split : Ekonomski Fak. Sveučilišta, ISSN 1846-3363, ZDB-ID 2400420-0. - Vol. 27.2022, 1, p. 167-190
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| Subject: | trust | commitment | relationship marketing | cell phone industry | contract | relationship intention | emerging markets | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Mobiltelefon | Mobile phone | Lieferantenmanagement | Supplier relationship management | Vertrag | Contract | Schwellenländer | Emerging economies | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.30924/mjcmi.27.1.10 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013502524