Contrasting the drivers of switching intent and switching bhavior in contractual service settings
Jochen Wirtz; Ping Xiao; Jeongwen Chiang; Naresh Malhotra
| Year of publication: |
2014
|
|---|---|
| Authors: | Wirtz, Jochen ; Xiao, Ping ; Chiang, Jeongwen ; Malhotra, Naresh K. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 90.2014, 4, p. 463-480
|
| Subject: | Switching behavior | Switching intent | Construal level theory | Marketing-mix | Konsumentenverhalten | Consumer behaviour | Wechselverhalten | Switching behaviour | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010473276