Multichannel service providers' strategy : understanding customers' switching and free-riding behavior
Szu-Yu Chou, George C. Shen, Hung-Chang Chiu, Yu-Tsun Chou
| Year of publication: |
June 2016
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|---|---|
| Authors: | Chou, Szu-Yu ; Shen, George C. ; Chiu, Hung-Chang ; Chou, Yu-Tsun |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 6, p. 2226-2232
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| Subject: | Multichannel | Switching behavior | Cross-channel free riding | Mooring effect | Trittbrettfahrerverhalten | Free rider problem | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Theorie | Theory | Beziehungsmarketing | Relationship marketing | Wechselverhalten | Switching behaviour | Öffentliche Güter | Public goods | Multikanalvertrieb | Multichannel strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2015.12.034 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011472193