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Controlling and evaluating affiliates - an exploratory research in the education sector

Rainer Olbrich/Patrick Bormann/Christian Holsing
Year of publication:
2016
Authors: Olbrich, Rainer ; Bormann, Patrick ; Holsing, Christian
Publisher: Hagen : FernUniversität in Hagen, Department of Business Administration and Economics
Subject: Marketingkooperation | Marketing cooperation | Online-Marketing | Internet marketing | Performance-Messung | Performance measurement | Clusteranalyse | Cluster analysis | Bildungseinrichtung | Educational institution | Konsumsoziologie | Kaufverhalten | Soziales Netzwerk | Electronic Shopping
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