Controlling in Marketing und Vertrieb : Planung, Budgetierung und Performance Measurement

Martin Artz

Year of publication:	2010 ; 1. Aufl.
Authors:	Artz, Martin
Other Persons:	Homburg, Christian (contributor)
Publisher:	Wiesbaden : Gabler
Subject:	Controlling \| Management control \| Marketingmanagement \| Marketing management \| Vertrieb \| Physical distribution \| Betriebliche Budgetierung \| Corporate budgeting \| Performance-Messung \| Performance measurement \| Deutschland \| Germany \| Marketing
Description of contents:	Table of Contents [gbv.de]

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