"Converging on a new theoretical foundation for selling" five years later : emerging priorities, new applications, & directions for ongoing research
Year of publication: |
2024
|
---|---|
Authors: | Plouffe, Christopher R. ; Hartmann, Nathaniel ; Hochstein, Bryan W. |
Subject: | Buyer-seller relationships | Review | Sales | SDL | Selling | Service-dominant logic | Theory | Verkauf | Service-Dominant Logic | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing |
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