Conversion potential : a metric for evaluating search engine advertising performance

Bernard J. Jansen and Theresa B. Clarke

Year of publication:	2017
Authors:	Jansen, Bernard J. ; Clarke, Theresa B.
Published in:	Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 11.2017, 2, p. 142-159
Subject:	Internet advertising \| Search marketing \| Online metrics \| Paid search \| PPC \| Online-Marketing \| Internet marketing \| Suchmaschine \| Search engine \| Werbung \| Advertising \| Internet \| Werbewirkung \| Advertising effects

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