Converting browsers into recurring customers : an analysis of the determinants of sponsored search success for monthly subscription services

Alan S. Abrahams; Reza Barkhi; Eloise Coupey; Cliff T. Ragsdale; Linda G. Wallace

Year of publication:	2014
Authors:	Abrahams, Alan S. ; Barkhi, Reza ; Coupey, Eloise ; Ragsdale, Cliff T. ; Wallace, Linda G.
Published in:	Information technology and management. - New York, NY [u.a.] : Springer, ISSN 1385-951X, ZDB-ID 2212813-X. - Vol. 15.2014, 3, p. 177-197
Subject:	Search engine advertising \| Content analysis \| Suchmaschine \| Search engine \| Online-Marketing \| Internet marketing \| Konsumentenverhalten \| Consumer behaviour

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